When a pipe bursts or the power trips, people search "emergency plumber near me" and call the first business they trust. We run the Google Ads and local SEO that put you there. And we count phone calls, not clicks.
We're a Singapore team. We work Australian business hours, two to three hours behind Sydney.
Four home-services accounts. One month. 1,045 calls and enquiries.
These are Singapore businesses whose Google Ads we run, including a plumber and an electrician. A conversion is a phone call or a WhatsApp enquiry from the ad. Nothing softer counts. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. Australian clicks cost more, so your cost per call will be higher. The method is the same: call tracking goes in first, then every dollar is judged by the calls it brings.
Spend
Conversions
Cost per conversion
Avg. CPC
Hacking and demolition contractor
S$3.5k
224
S$15.61
S$3.32
Plumbing company
S$4.51k
201
S$22.44
S$5.67
Electrical contractor
S$5.36k
308
S$17.40
S$6.37
Cleaning company
S$4.85k
312
S$15.55
S$6.14
All four
About S$18.2k
About 1,045
About S$17.40
What we do
Built for how people find a tradie.
01
Google Ads built around calls
Campaigns by service and suburb, so a hot water job and a blocked drain don't fight for the same budget. Ads run when someone can answer the phone.
Campaigns by service and suburb
Call tracking from day one
DIY and job-seeker searches blocked
02
Google Business Profile and the map
Most local searches show the map first. We set up your service areas, photos and categories, and a simple routine for asking for a review after each job.
Service areas and categories set properly
Photos from real jobs
Review requests after every job
03
Local SEO pages that rank
One page for each job you want more of, in the suburbs you actually cover. Each one answers what a homeowner asks: can you come today, what will it cost, are you licensed.
A page per service
Suburb pages only where you work
Prices and call-out fees stated plainly
04
Licence details where the law wants them
In NSW, ads for plumbing and electrical work, online ones included, must show the licensee's name, licence number and business phone. We check every ad and page against your state's rules before it goes live.
05
A website that works on a phone
Click-to-call at the top, fast on mobile data, and a short quote form. If your site is the problem, we fix that first.
06
A report you can read in two minutes
Calls, cost per call and the jobs they turned into, if you tell us. Every month.
Who we work with
Trades that live on the phone.
✓Plumbers and gasfitters
✓Electricians
✓Hot water and drainage
✓Air conditioning
✓Emergency and after-hours call-outs
✓Businesses running two or more vans
How it works
From a free audit to a phone that rings.
01
1. Free lead audit
Tell us your trade and suburbs. We show you who's bidding there, what clicks cost, and what we'd expect a call to cost.
02
2. Tracking first
Calls from ads and your website are tracked before we spend a dollar of your budget.
03
3. Launch in your suburbs
Campaigns go live where you work and when you can pick up.
04
4. Monthly report
Calls, cost per call and what we're changing next.
Pricing
Plans for trades businesses.
Google Ads management is US$300 a month plus 15% of your ad spend. Setup is US$300, once. Ad spend starts at A$1,000 a month.
Our fees are billed in USD. Ad spend is paid to Google from your own account, in AUD. Google Ads has a 3-month minimum. You own every account and all the data.
Free lead audit
See what a call would cost you.
Tell us your trade and the suburbs you work in. We'll show you who's bidding, what clicks cost there, and what we'd expect a call to cost. Free, and no obligation.
Yes. We run Google Ads and local SEO for plumbers, electricians and other trades in Australia. We work Australian business hours from Singapore. Our fees are billed in USD.
How much does Google Ads management cost?
US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at A$1,000 a month and is paid to Google directly from your own account. There is a 3-month minimum.
What will a call cost me?
It depends on your trade and suburb. Our four Singapore home-services accounts averaged about S$17 per call or WhatsApp enquiry in September 2026, but Australian clicks cost more. The free lead audit shows you what clicks cost in your suburbs before you spend anything.
Do you run Google Local Services Ads?
Not in Australia. Google doesn't list Australia among the countries where Local Services Ads run. We use search ads, your Google Business Profile and local SEO instead.
Does my licence number need to be in my ads?
In NSW, yes. Ads for plumbing and electrical work, including online ads, must show the licensee's name, licence number and business phone number. Other states have their own rules, and we check yours before anything goes live. This isn't legal advice.
Who owns the ad account?
You do. The Google Ads account and your Google Business Profile are set up in your business's name, and we're added as users.
Free, no obligation
Get your free lead audit
Tell us your trade and the suburbs you work in. We’ll show you who’s bidding there, what clicks cost, and what we’d expect a call to cost you.
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