What Google Ads clicks cost in Perth (2026 figures by trade)
Short answer
In October 2026, Semrush put the average Google Ads click in Perth at about US$11 for “plumber perth” and “electrician perth”, US$10.77 for “emergency plumber perth”, US$8.10 for “roofing perth” and US$4.13 for “builders perth”. What you pay per call depends on how many clicks turn into calls. In our Singapore plumbing account, about 1 in 4 did. At Perth click prices, that rate would put a plumbing call at around US$45. Budget at least A$2,000 a month so you get enough calls to see what’s working.
Most Perth tradies who ask what Google Ads costs want one number. There isn’t one. There’s the price of a click, which Google sets in an auction, and the price of a call, which depends on what happens after the click.
This guide gives you both, using Perth search data and our own Google Ads accounts.
What a Google Ads click costs in Perth
These are Semrush’s figures for the Australian Google database in October 2026. Cost per click (CPC) is Semrush’s estimate in US dollars.
| Search | Searches a month | Average CPC (USD) |
|---|---|---|
| plumber perth | 3,600 | US$11.27 |
| electrician perth | 2,900 | US$10.91 |
| emergency plumber perth | 1,300 | US$10.77 |
| builders perth | 1,300 | US$4.13 |
| roofing perth | 390 | US$8.10 |
| family lawyer perth | 1,000 | US$4.73 |
| conveyancing perth | 590 | US$8.95 |
| criminal lawyer perth | 590 | US$7.95 |
These are averages across advertisers. Your real price moves with your suburb, the time of day, your Quality Score and who else is bidding that week.
Is Perth cheaper than the east coast?
Not for electricians. Of the four biggest capitals, Perth had the most expensive “electrician” click in Semrush’s data.
| City | “plumber [city]” CPC | “electrician [city]” CPC |
|---|---|---|
| Perth | US$11.27 | US$10.91 |
| Brisbane | US$15.18 | US$10.36 |
| Melbourne | US$11.10 | US$9.82 |
| Sydney | US$10.67 | US$7.60 |
Plumbing clicks in Perth sit in the middle. Brisbane is the outlier, about a third dearer.
From cost per click to cost per call
A click isn’t a customer. What matters is how many clicks become a phone call or an enquiry.
Here’s what that looked like in two Singapore accounts we run, for September 2026:
| Account | Average CPC | Cost per call or WhatsApp | Roughly |
|---|---|---|---|
| Plumbing company | S$5.67 | S$22.44 | 1 call per 4 clicks |
| Electrical contractor | S$6.37 | S$17.40 | 1 call per 2.7 clicks |
Now apply that to Perth. If a Perth plumbing campaign converted at the same rate, a US$11.27 click would mean about US$45 per call. That’s an assumption, not a promise. Your rate depends on your landing page, your reviews and how fast you answer the phone.
So the maths to run on your own business is simple. Take your average job value and your close rate on calls. If a call that costs US$45 turns into a job worth A$400 one time in three, you’re paying around US$135 in ads per job won.
How much should a Perth tradie spend?
We set our minimum at A$2,000 a month for a reason. At Perth plumbing prices, that buys somewhere around 115 to 120 clicks, assuming A$1 is worth about US$0.65. At 1 call per 4 clicks, that’s roughly 30 calls.
That’s enough to see which jobs and suburbs pay. Spend half that and you get a handful of calls, which tells you nothing either way.
Emergency work in busy suburbs usually needs more. Planned work like renovations can often run on less, because builder clicks are much cheaper.
Five ways to pay less per call
- Split campaigns by job. Blocked drains, hot water and gas fitting each get their own budget, so an expensive emergency click never eats the money meant for planned work.
- Target the suburbs you actually cover. Perth is spread out, from Joondalup to Mandurah. Paying for calls an hour’s drive away is the fastest way to waste budget.
- Block the wrong searches. Add negatives like “course”, “apprenticeship”, “salary”, “DIY” and “how to” from day one, then check the search terms report every week.
- Only run when someone answers. An unanswered call is a click you paid for twice: once to Google, and once to the competitor they rang next.
- Show your licence details. In WA, electrical contractors must show their licence number, with the EC prefix, in their advertising, websites included (Electrical (Licensing) Regulations 1991, regulation 45). It’s the law, and it also tells the customer you’re the real thing.
The short version
A Perth plumbing or electrical click costs around US$11. What you should care about is the cost per call, and the cost per job after that. Track calls from day one, spend enough to learn something, and judge Google Ads by the work it brings in, not the clicks.
If you’d like those numbers for your own trade and suburbs, our Google Ads team for Perth will run them for free. If you’d rather earn those clicks than pay for each one, see SEO and GEO in Perth.
Sources: Semrush keyword data, Australian database, October 2026. Singapore account figures from each account’s Google Ads dashboard, 1 to 30 September 2026, in SGD. WA licence rule: Electrical (Licensing) Regulations 1991 (WA), r 45, as summarised by ECA WA.