Scripts and hooks
Every video is written around the first two seconds.
- Hook-first scripts
- Shot lists and direction
- Monthly creative testing
Services / TikTok Ads
TikTok Ads
TikTok ads for Singapore brands. Native short video, Spark Ads and TikTok Shop, tracked to sales.
TikTok Ads
Win the first two seconds.
People on TikTok decide in a thumb flick. Ads that look like ads get skipped. We write hook-first scripts, brief creators or your team, edit native-looking cuts, and run them as in-feed ads, Spark Ads and TikTok Shop campaigns.
TikTok works best alongside Meta or Google, not instead of them. If your product isn't a TikTok product, we'll say so.
- Format 9:16 video
- Ads Spark + Shop
- We report Sales
What's included
Creative first. Then the campaigns.
Creators and Spark Ads
Real people, boosted through their own posts, so ads keep their likes and comments.
- Creator briefs
- Spark Ads authorisation
- Usage rights checks
Editing
Native-looking cuts with captions and sound that suit the feed.
- Captions and on-screen text
- Trending-sound checks
- Variations for testing
TikTok Shop
Product ads and shoppable video for brands selling on TikTok Shop.
- Product ads
- Shoppable video
- Order tracking
Tracking
TikTok Pixel and Events API, so the algorithm learns from sales, not views.
- Pixel and Events API
- Standard events
- Shopify and WooCommerce integration
Reporting
Spend, sales or leads, cost per result, and which hook won.
TikTok vs Meta vs Google
Where TikTok fits in your mix.
Each platform catches people in a different frame of mind.
| TikTok Ads | Meta Ads | Google Ads | |
|---|---|---|---|
| People are | Browsing for entertainment | Browsing friends and interests | Searching for a solution |
| Best for | Products that show well on video | Most consumer businesses, leads and retargeting | High-intent service and product searches |
| Creative needed | Native short video, refreshed often | Images, carousels and short video | Text ads, plus assets for PMax and YouTube |
| Main job | Discovery and demand | Demand and retargeting | Capturing demand that already exists |
How it works
Script, shoot, test, scale.
1. Fit check
Is your product a TikTok product? We look at your category and what's already working in it.
2. Tracking
Pixel and Events API set up and tested.
3. First batch
Several hooks and angles, so the data picks the winner.
4. Iterate
New creative every month built on what won.
Pricing
How our fees work.
One setup fee, then a share of what you spend. No tiers to decode.
Setup
Once, at the start
S$300 one-off
- Pixel and Events API setup
- Account structure
- First scripts and creative
Management
Every month you run ads with us
15% of monthly ad spend
- Monthly creative and testing
- Spark Ads and TikTok Shop
- Monthly report
Ad spend
Paid to TikTok directly
From S$1,000 /month
- Billed to you directly by TikTok
- Creator fees, if any, are separate
- We size the budget with you
Prices in SGD. Minimum engagement of 3 months. Ad spend is paid to the platform directly.
TikTok fit check
Not sure TikTok is right for you? Ask.
Tell us what you sell and who buys it. We'll tell you straight whether TikTok is worth testing.
Ask if TikTok fitsQuestions people ask
How do your fees work?
A one-off S$300 setup, then 15% of your monthly ad spend. The minimum ad spend is S$1,000 a month, paid to TikTok directly. At S$2,000 a month in spend, our fee is S$300. We ask for 3 months minimum, because the first month is mostly the platform learning.
Is my business right for TikTok ads?
If your product looks good on video and your buyers are on TikTok, it's worth testing. Products that need a long explanation or a formal sale usually do better on Google or LinkedIn. We'll tell you which camp you're in.
What are Spark Ads?
Spark Ads are TikTok ads that run from a real organic post, yours or a creator's. They keep the post's likes and comments and look native in the feed, which usually helps them perform.
Do I need to post on TikTok organically too?
It helps but isn't required. A few organic posts give Spark Ads something to run from and make your profile look alive when people tap through.
Can you run ads for TikTok Shop?
Yes. We run product ads and shoppable video for brands selling through TikTok Shop, tracked to orders.
Do you film the videos?
We write the scripts and direct the shoot, and we edit the final cuts. The filming is done by your team or by creators we brief, which keeps the look native and the cost down.
Next step
Get a proposal for your business
Tell us where you are now. We’ll come back with what we’d do first, what it costs, and what we’d expect to see in 90 days.