Services / Roofer Marketing
Google Ads and local SEO for Australian roofing businesses, tracked to calls and quote requests. Fees are on the page: a one-off US$300 setup, then US$300 a month plus 15% of ad spend, with a minimum ad spend of A$2,000 a month. Start with a free lead audit for your area.
Australia · Roofers
Roof repairs and roof restoration are each searched about 3,600 times a month in Australia. We run the Google Ads and local SEO that put you first, and we judge them by calls and quote requests.
We're a Singapore team of 8. Calls run late morning to late afternoon Sydney time on weekdays, with weekend slots too.
What your customers search
Repairs are urgent and local. Restorations are planned and bigger. They get separate campaigns and budgets, and storm-season spend can rise when your crew has room. Semrush, Australian database, October 2026. CPC is Semrush's estimate in USD.
| Searches a month | Avg. CPC (USD) | |
|---|---|---|
| roof repairs | 3,600 | US$9.38 |
| roof restoration | 3,600 | US$8.10 |
| roofers near me | 1,900 | US$8.20 |
Google Ads results
These are Singapore home-services accounts we run. A conversion is a phone call or a WhatsApp enquiry from the ad. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These are Singapore accounts. Australian clicks cost more, so your cost per call will be higher. But the method doesn't change: tracking goes in first, then every dollar is judged by the calls it brings.
| Spend | Conversions | Cost per conversion | Avg. CPC | |
|---|---|---|---|---|
| Hacking and demolition contractor | S$3.5k | 224 | S$15.61 | S$3.32 |
| Plumbing company | S$4.51k | 201 | S$22.44 | S$5.67 |
| Electrical contractor | S$5.36k | 308 | S$17.40 | S$6.37 |
| Cleaning company | S$4.85k | 312 | S$15.55 | S$6.14 |
| All four | About S$18.2k | About 1,045 | About S$17.40 |
What we do
Urgent leak repairs and planned restorations get separate campaigns, budgets and ad copy. Gutters, metal re-roofs and tile work can be added as you want them.
Every call and quote request from an ad is tracked with the keyword and suburb behind it.
Before-and-after photos on your Google Business Profile and service pages do more selling than any headline.
We set up your service areas and categories properly, and a review request after every job.
In Queensland, QBCC licensees, roofers included, must show their licensed name, licence number and that they're licensed under the QBCC Act in ads, websites included. Other states have their own rules. We check yours before anything goes live.
Why us
How it works
Tell us your trade and suburbs. We show you who's bidding there, what clicks cost, and what we'd expect a call to cost. Usually within two working days.
Calls from your ads and your website are tracked before we spend a dollar of your budget.
Campaigns go live in your suburbs, for the jobs you want, in the hours you can pick up.
Calls, cost per call and what we're changing next. Tell us which calls became jobs and we'll report on that too.
Pricing
Google Ads management is US$300 a month plus 15% of your ad spend. Setup is US$300, once. Ad spend starts at A$2,000 a month.
Calls from search, fast
US$300 /month + 15% of ad spend
Calls now, and a map listing that keeps working
Custom quoted after the audit
When the site is what's losing the call
Fixed quote after a free consultation
Our fees are billed in USD. Ad spend is paid to Google from your own account, in AUD. Google Ads has a 3-month minimum. You own the ad account, the tracking and all the data.
Free lead audit
Tell us your areas and the jobs you want more of. We'll show you who's bidding, what clicks cost there, and what we'd expect a call to cost. Free, and no obligation.
Get my free lead auditGuides
US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at A$2,000 a month and is paid to Google directly from your own account. There is a 3-month minimum.
Yes. Budgets can be raised for a set number of days when demand spikes and you have crew available, then brought back down. You decide the cap.
In Queensland, QBCC licensees must show their licensed name and licence number, and state they're licensed under the QBCC Act, in advertising including websites. Other states have their own rules. We check yours before anything goes live. This isn't legal advice.
No. We're a team of 8 in Singapore. Sydney is two to three hours ahead of us, so calls run from late morning to late afternoon Sydney time on weekdays, with weekend slots too. Everything else happens by email and in your monthly report.
Not in Australia. Google doesn't list Australia among the countries where Local Services Ads run. We use search ads, your Google Business Profile and local SEO instead.
You do. The Google Ads account and your Google Business Profile are set up in your business's name, and we're added as users.
Free, no obligation
Tell us the areas you cover and the jobs you want more of. We'll show you who's bidding, what clicks cost, and what we'd expect a call or quote request to cost you.