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Services / Plumber Marketing

Plumber marketing in Australia

Google Ads and local SEO for Australian plumbing businesses, tracked to phone calls. Fees are on the page: a one-off US$300 setup, then US$300 a month plus 15% of ad spend, with a minimum ad spend of A$2,000 a month. Start with a free lead audit for your suburbs.

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Australia · Plumbers and gasfitters

More plumbing calls from Google. Not more clicks.

"Plumber near me" is searched about 22,200 times a month in Australia. The plumber who shows up first, looks licensed and answers the phone gets the job. We run the Google Ads and local SEO that put you there, and we judge them by calls.

We're a Singapore team of 8. Calls run late morning to late afternoon Sydney time on weekdays, with weekend slots too.

Get a free lead audit

  • Market Australia
  • Google Ads US$300/mo + 15% of spend
  • Min. ad spend A$2,000/mo

Google Ads results

We run Google Ads for a plumbing company. 201 calls and enquiries in September.

One of these accounts is a plumbing company: S$4.51k in ad spend, 201 conversions, S$22.44 each. A conversion is a phone call or a WhatsApp enquiry from the ad. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These are Singapore accounts. Australian clicks cost more, so your cost per call will be higher. But the method doesn't change: tracking goes in first, then every dollar is judged by the calls it brings.

SpendConversionsCost per conversionAvg. CPC
Hacking and demolition contractor S$3.5k 224 S$15.61 S$3.32
Plumbing company S$4.51k 201 S$22.44 S$5.67
Electrical contractor S$5.36k 308 S$17.40 S$6.37
Cleaning company S$4.85k 312 S$15.55 S$6.14
All four About S$18.2k About 1,045 About S$17.40

What your customers search

Plumbing is one of the most expensive clicks in local search.

At these prices, a click that goes to a DIY searcher or a job seeker is money gone. So we block those searches from day one, split campaigns by job type, and only run ads when someone can answer. Semrush, Australian database, October 2026. CPC is Semrush's estimate in USD.

Searches a monthAvg. CPC (USD)
plumber near me 22,200 US$14.17
emergency plumber 8,100 US$14.47
blocked drain plumber 4,400 US$13.63
hot water repairs 2,400 US$13.40

What we do

Built for how people find a plumber.

01

Campaigns by job, not one big bucket

Blocked drains, hot water, gas fitting and leaks each get their own campaign and budget. So an expensive emergency click never eats the budget for the jobs you want more of.

  • Separate budgets per job type
  • Emergency ads only in hours you answer
  • DIY, course and job-seeker searches blocked
02

Call tracking from day one

Every call from an ad and from your website is recorded with the keyword behind it. That's how we know which suburbs and jobs pay.

03

Google Business Profile and reviews

Most plumbing searches show the map first. We set your service areas and categories properly, add photos from real jobs, and set up a simple review request after each job.

04

Service pages that answer the homeowner

Can you come today? What's the call-out fee? Are you licensed? One page per job you want more of, in the suburbs you actually cover.

05

Licence details shown properly

In NSW, ads for plumbing work, online ones included, must show the licensee's name, licence number and business phone. In Queensland, QBCC licensees must show their licensed name, licence number and that they're licensed under the QBCC Act. We check your state's rules before anything goes live.

Why us

What most agencies won't put in writing.

  • Our prices are published
  • We count calls, not clicks
  • You own everything
  • Licence rules checked

How it works

From a free audit to a phone that rings.

01

1. Free lead audit

Tell us your trade and suburbs. We show you who's bidding there, what clicks cost, and what we'd expect a call to cost. Usually within two working days.

02

2. Tracking first

Calls from your ads and your website are tracked before we spend a dollar of your budget.

03

3. Launch where you work

Campaigns go live in your suburbs, for the jobs you want, in the hours you can pick up.

04

4. Monthly report

Calls, cost per call and what we're changing next. Tell us which calls became jobs and we'll report on that too.

Pricing

The price is on the page.

Google Ads management is US$300 a month plus 15% of your ad spend. Setup is US$300, once. Ad spend starts at A$2,000 a month.

Ads + local SEO

Calls now, and a map listing that keeps working

Custom quoted after the audit

  • Everything in Google Ads
  • Google Business Profile and reviews
  • Service pages for the suburbs you cover
Get a proposal

Website

When the site is what's losing the call

Fixed quote after a free consultation

  • Built on WordPress
  • Click-to-call and a short quote form
  • Training at handover
Get a proposal

Our fees are billed in USD. Ad spend is paid to Google from your own account, in AUD. Google Ads has a 3-month minimum. You own the ad account, the tracking and all the data.

Free lead audit

See what a plumbing call would cost you.

Tell us your suburbs and the jobs you want more of. We'll show you who's bidding, what clicks cost there, and what we'd expect a call to cost. Free, and no obligation.

Get my free lead audit

Questions people ask

How much does Google Ads management cost?

US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at A$2,000 a month and is paid to Google directly from your own account. There is a 3-month minimum.

What will a plumbing call cost me?

It depends on the job and suburb. The plumbing company whose Google Ads we run in Singapore paid S$22.44 per call or enquiry in September 2026. Australian clicks cost more: Semrush estimates around US$14 a click for "plumber near me". The free lead audit shows what clicks cost in your suburbs before you spend anything.

Why is the minimum ad spend A$2,000 a month?

Australian plumbing clicks are expensive. Semrush estimates around US$14 a click for "plumber near me". Below A$2,000 a month there are too few calls to tell which jobs and suburbs pay. Emergency work in a big city usually needs more. The free audit tells you what we would recommend for your area.

Does my licence number need to be in my ads?

In NSW, ads for plumbing work, including online ads, must show the licensee's name, licence number and business phone number. In Queensland, QBCC licensees must show their licensed name and licence number, and state they're licensed under the QBCC Act. Other states have their own rules. We check yours before anything goes live. This isn't legal advice.

Are you based in Australia?

No. We're a team of 8 in Singapore. Sydney is two to three hours ahead of us, so calls run from late morning to late afternoon Sydney time on weekdays, with weekend slots too. Everything else happens by email and in your monthly report.

Do you run Google Local Services Ads?

Not in Australia. Google doesn't list Australia among the countries where Local Services Ads run. We use search ads, your Google Business Profile and local SEO instead.

Who owns the ad account?

You do. The Google Ads account and your Google Business Profile are set up in your business's name, and we're added as users.

Free, no obligation

Get your free plumbing lead audit

Tell us the suburbs you cover and the jobs you want more of. We'll show you who's bidding there, what clicks cost, and what we'd expect a call to cost you.

Or book a 20-minute call
Get a free lead audit