Tracking done properly
Most weak Meta accounts have a tracking problem before they have a creative problem.
- Meta Pixel and Conversions API
- Standard and custom events
- Lead quality checks with your team
Services / Meta Ads
Meta Ads
Facebook and Instagram ads for Singapore businesses, with creative made and tested every month.
Meta Ads · Facebook & Instagram
Ads people stop scrolling for.
On Facebook and Instagram, the creative is the targeting. Meta's algorithm finds the buyers. Your job is to give it ads worth showing. We make those ads, test them every month, and track them to real leads and sales.
We set up the Meta Pixel and Conversions API before launch. Without both, Meta is optimising half-blind.
- Platforms FB + IG
- Creative Monthly
- We report Cost / lead
What's included
Tracking, creative, campaigns. In that order.
Creative that stops the scroll
Statics, carousels and short video, made for the feed and refreshed every month.
- Hook and angle testing
- UGC-style video
- Offer testing
Campaign structure
Simple structures that give Meta's algorithm enough data to learn.
- Prospecting and retargeting
- Broad and Advantage+ audiences
- Budget allocation by results
Leads and WhatsApp
For service businesses, a WhatsApp chat often beats a form.
- Instant form design
- Click-to-WhatsApp ads
- Follow-up flow advice
E-commerce
Catalogue ads for WooCommerce and Shopify stores.
- Catalogue setup
- Dynamic product ads
- Purchase tracking
Reporting
Spend, leads or sales, cost per result, and the creative that won.
Who it's for
Meta Ads work well for:
- Clinics, studios and service businesses that need leads
- E-commerce brands on Shopify or WooCommerce
- Local businesses that want WhatsApp enquiries
- Brands whose ads have gone stale
How it works
Fix, make, test, scale.
1. Review
Your account, Pixel, past creative and what your competitors are running in the Meta Ad Library.
2. Fix tracking
Pixel and Conversions API checked end to end.
3. Make and launch
A first batch of ads testing different hooks and angles.
4. Test every month
Keep the winners, retire the losers, make the next batch.
Pricing
How our fees work.
One setup fee, then a share of what you spend. No tiers to decode.
Setup
Once, at the start
S$300 one-off
- Pixel and Conversions API setup
- Account structure
- First creative batch
Management
Every month you run ads with us
15% of monthly ad spend
- Monthly creative and testing
- Retargeting and audiences
- Monthly report
Ad spend
Paid to Meta directly
From S$1,000 /month
- Billed to you directly by Meta
- Your account, your data
- We size the budget with you
Prices in SGD. Minimum engagement of 3 months. Ad spend is paid to the platform directly.
Meta Ads review
See what your ads should be doing.
We'll check your Pixel, your creative and your structure, then show you what we'd test first.
Get a Meta Ads reviewQuestions people ask
How do your fees work?
A one-off S$300 setup, then 15% of your monthly ad spend. The minimum ad spend is S$1,000 a month, paid to Meta directly. At S$2,000 a month in spend, our fee is S$300. We ask for 3 months minimum, because the first month is mostly the platform learning.
How much should I spend on Facebook and Instagram ads?
At least S$1,000 a month, which is our minimum. Beyond that, enough for Meta to learn. Meta's delivery system needs about 50 results a week per ad set to leave its learning phase, so we size the budget and structure around that.
Do you make the ad creative?
Yes. We write, design and edit statics, carousels and short videos. If you have product photos, footage or creators, we build from those.
Can you run click-to-WhatsApp ads?
Yes. For many Singapore service businesses, a WhatsApp chat converts better than a form. We set the ads up and help you plan how the replies get handled.
Why do I need the Conversions API if I already have the Pixel?
Browser privacy settings and ad blockers stop the Pixel from seeing a share of conversions. The Conversions API sends them from your server as well, so Meta optimises on more complete data.
Meta Ads or Google Ads?
Google captures people already searching. Meta creates demand from people who aren't searching yet. Many businesses need both. We'll recommend where to start based on your product and budget.
Next step
Get a proposal for your business
Tell us where you are now. We’ll come back with what we’d do first, what it costs, and what we’d expect to see in 90 days.