Audit and tracking
Conversion tracking that counts real enquiries, not page views.
- GA4 and conversion setup
- Call and WhatsApp click tracking
- Enhanced conversions
- Offline lead import where your CRM allows
Services / Google Ads
Google Ads agency in Singapore
We manage Google Ads for Singapore businesses: Search, Performance Max and YouTube, tracked to calls, forms and WhatsApp enquiries rather than clicks. Fees are a one-off S$300 setup plus 15% of monthly ad spend, with a minimum spend of S$1,000 a month and a 3-month minimum.
Google Ads
Pay for customers, not clicks.
Google Ads can fill your pipeline in a week or burn your budget in one. The difference is almost always tracking, keywords and the page people land on. We fix those first. Then we scale what works.
An account that isn't tracking real enquiries ends up optimising for the wrong thing. So tracking is always step one.
- Search Intent
- PMax & YouTube Reach
- We report Cost / lead
Google Ads results
- 3× Google Ads conversions in three months My Father's Feet
- 2–3 days Booked out in advance My Father's Feet
Google Ads results
Four accounts. One month. S$15 to S$22 per enquiry.
Four Singapore home-services businesses whose Google Ads we run. A conversion here is a phone call or a WhatsApp enquiry from the ad. Nothing softer counts. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard.
| Spend | Conversions | Cost per conversion | Avg. CPC | |
|---|---|---|---|---|
| Hacking and demolition contractor | S$3.5k | 224 | S$15.61 | S$3.32 |
| Plumbing company | S$4.51k | 201 | S$22.44 | S$5.67 |
| Electrical contractor | S$5.36k | 308 | S$17.40 | S$6.37 |
| Cleaning company | S$4.85k | 312 | S$15.55 | S$6.14 |
| All four | About S$18.2k | About 1,045 | About S$17.40 |
What's included
Everything between your budget and your inbox.
Search campaigns
Keywords with buying intent, and a long list of the ones we block.
- Keyword research
- Negative keyword lists
- Ad copy testing
- Weekly search term reviews
Performance Max and Shopping
Google's automation, with guardrails so it doesn't spend on the wrong people.
- Product feeds
- Asset groups
- Brand exclusions
YouTube and Demand Gen
Video and discovery campaigns to build demand before people search.
- Video ad direction
- Audience signals
- Remarketing
Landing pages
Ads that send people to your homepage waste money. We build pages that match the ad.
- One goal per page
- Fast on mobile
- Tracked forms and buttons
Reporting
One page a month. Spend, leads, cost per lead and what we're changing.
Signs your account needs work
Sound familiar?
- Your cost per lead keeps climbing
- Clicks are up but enquiries aren't
- You can't tell which keywords bring customers
- Performance Max is spending and you don't know on what
- Your ads send people to the homepage
How it works
Review, rebuild, scale.
1. Account review
We go through your account, tracking and landing pages, and show you where money leaks.
2. Fix tracking
Calls, forms and WhatsApp clicks counted properly before we optimise anything.
3. Rebuild and launch
Campaign structure, keywords, ads and pages.
4. Optimise weekly, report monthly
Search terms, bids and ads every week. A clear report every month.
Pricing
How our fees work.
One setup fee, then a share of what you spend. No tiers to decode.
Setup
Once, at the start
S$300 one-off
- Account and tracking audit
- Conversion tracking setup
- First campaigns built
Management
Every month you run ads with us
15% of monthly ad spend
- Search, PMax or YouTube campaigns
- Weekly optimisation
- Monthly report
Ad spend
Paid to Google directly
From S$1,000 /month
- Billed to you directly by Google
- Your account, your data
- We size the budget with you
Prices in SGD. Minimum engagement of 3 months. Ad spend is paid to the platform directly.
Google Ads review
Find out where your ad budget is leaking.
Give us read-only access. We'll show you what's working, what isn't, and what we'd change first.
Get a Google Ads reviewFurther reading
Guides
- Google Ads cost per lead in Singapore: real numbers from four home-services accounts
- How Much Does Google Ads Cost in Singapore? CPC by Industry
- Google Ads management fees in Singapore: what you should pay
- Google Ads vs Facebook Ads in Singapore: Which Should You Start With?
- Google Ads Not Generating Leads? What Fixes It in 2026
- Fix or Pause? How to Decide If Google Ads Can Be Saved
Related services
Questions people ask
How do your fees work?
A one-off S$300 setup, then 15% of your monthly ad spend. The minimum ad spend is S$1,000 a month, paid to Google directly. At S$2,000 a month in spend, our fee is S$300. We ask for 3 months minimum, because the first month is mostly the platform learning.
How much should I spend on Google Ads?
At least S$1,000 a month, which is our minimum. Above that, it depends on what your keywords cost per click. Before you commit, we pull real cost-per-click data for your market and tell you honestly if a budget is too small for Google to learn from.
Should I run Google Ads or do SEO?
Ads buy visibility now. SEO builds it for later. Most businesses run ads while SEO catches up, then shift budget as organic enquiries grow.
Do I own my Google Ads account?
Yes. The account sits under your business and we're added as managers. If you stop working with us, the account and its data stay with you.
What is Performance Max?
Performance Max is a Google campaign type that runs across Search, YouTube, Display, Gmail and Maps from one set of assets. It can work well, but it needs good conversion tracking and brand exclusions, or it spends on people who would have found you anyway.
Why are my clicks going up but my leads aren't?
Usually one of three things: broad keywords pulling in the wrong searches, tracking that counts the wrong action, or a landing page that doesn't convert. We check all three in the review.
Next step
Get a proposal for your business
Tell us where you are now. We’ll come back with what we’d do first, what it costs, and what we’d expect to see in 90 days.