Google Ads articles
Google Ads costs, account structure, tracking and the reasons campaigns stop producing leads, from the accounts we run in Singapore and Australia.
Google Ads cost per lead in Singapore: real numbers from four home-services accounts
Across four Singapore home-services accounts we run, a Google Ads lead cost between S$15.55 and S$22.44 in September 2026. About S$17.44 on average, from S$18,220 of…
9 Oct 2026
What Google Ads clicks cost in Perth (2026 figures by trade)
In October 2026, Semrush put the average Google Ads click in Perth at about US$11 for plumbers and electricians, US$8.10 for roofing and US$4.13 for builders.…
8 Oct 2026
Hiring a Google Ads agency outside Australia: what to check
An offshore Google Ads agency can work, if it passes the same checks as a local one. Account ownership, response times, GST, contracts and cost-per-call reporting,…
8 Oct 2026
What Google Ads management costs in Australia (published prices, 2026)
Australian agencies that publish their prices charge about A$330 to A$1,100 a month for small-business Google Ads management, and A$1,500 to A$6,000 for bigger packages, plus…
8 Oct 2026
Licence numbers in tradie ads: the rules in WA, NSW, QLD and VIC
WA, NSW, QLD and VIC all require some tradies to show a licence or registration number in their ads. Here's what each regulator says, with links…
8 Oct 2026
Google Ads vs Facebook Ads in Singapore: Which Should You Start With?
Google Ads captures people already searching. Meta Ads reaches people who aren't. Here's how Singapore businesses should choose, judge lead quality and split a test budget.
8 Oct 2026
SEO vs Google Ads in Singapore: Which Should Your Business Start With?
SEO or Google Ads? How each works in Singapore, what clicks really cost, how long results take, and a simple table showing which to start with…
8 Oct 2026
How Much Does Google Ads Cost in Singapore? CPC by Industry
Real cost-per-click data for 27 Singapore keywords, how Google decides what you pay, how daily budgets work, and how to set a starting budget.
8 Oct 2026
Google Ads for dentists: campaigns, tracking and budget maths
Google Ads works for dental practices when each treatment gets its own campaign, budget and landing page. Implants, clear aligners, emergency care and general dentistry attract…
1 Oct 2026
Google Ads for lawyers: structure, tracking and budget maths
Google Ads works for law firms when each practice area gets its own campaign and budget, because clicks for personal injury can cost more than twenty…
1 Oct 2026
Google Ads vs Facebook Ads in Singapore: Which Should You Start With?
Google Ads captures people already searching. Meta Ads reaches people who aren't. Here's how Singapore businesses should choose, judge lead quality and split a test budget.
8 Oct 2026
SEO vs Google Ads in Singapore: Which Should Your Business Start With?
SEO or Google Ads? How each works in Singapore, what clicks really cost, how long results take, and a simple table showing which to start with…
8 Oct 2026
How Much Does Google Ads Cost in Singapore? CPC by Industry
Real cost-per-click data for 27 Singapore keywords, how Google decides what you pay, how daily budgets work, and how to set a starting budget.
8 Oct 2026
Google Ads for dentists: campaigns, tracking and budget maths
Google Ads works for dental practices when each treatment gets its own campaign, budget and landing page. Implants, clear aligners, emergency care and general dentistry attract…
1 Oct 2026
Google Ads for lawyers: structure, tracking and budget maths
Google Ads works for law firms when each practice area gets its own campaign and budget, because clicks for personal injury can cost more than twenty…
1 Oct 2026