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Services / Electrician Marketing

Electrician marketing in Australia

Google Ads and local SEO for Australian electrical contractors, tracked to phone calls. Fees are on the page: a one-off US$300 setup, then US$300 a month plus 15% of ad spend, with a minimum ad spend of A$2,000 a month. Start with a free lead audit for your suburbs.

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Australia · Electricians

More electrical jobs from Google. Not more clicks.

"Electrician near me" is searched about 22,200 times a month in Australia. When the power trips, people call the first electrician who looks licensed and picks up. We run the Google Ads and local SEO that put you there, and we judge them by calls.

We're a Singapore team of 8. Calls run late morning to late afternoon Sydney time on weekdays, with weekend slots too.

Get a free lead audit

  • Market Australia
  • Google Ads US$300/mo + 15% of spend
  • Min. ad spend A$2,000/mo

Google Ads results

We run Google Ads for an electrical contractor. 308 calls and enquiries in September.

One of these accounts is an electrical contractor: S$5.36k in ad spend, 308 conversions, S$17.40 each. A conversion is a phone call or a WhatsApp enquiry from the ad. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These are Singapore accounts. Australian clicks cost more, so your cost per call will be higher. But the method doesn't change: tracking goes in first, then every dollar is judged by the calls it brings.

SpendConversionsCost per conversionAvg. CPC
Hacking and demolition contractor S$3.5k 224 S$15.61 S$3.32
Plumbing company S$4.51k 201 S$22.44 S$5.67
Electrical contractor S$5.36k 308 S$17.40 S$6.37
Cleaning company S$4.85k 312 S$15.55 S$6.14
All four About S$18.2k About 1,045 About S$17.40

What your customers search

The searches that turn into jobs.

Emergency call-outs and planned jobs like switchboard upgrades behave differently. They get different campaigns, different hours and different budgets. Semrush, Australian database, October 2026. CPC is Semrush's estimate in USD.

Searches a monthAvg. CPC (USD)
electrician near me 22,200 US$11.04
emergency electrician 5,400 US$9.23
switchboard upgrade 2,400 US$7.48

What we do

Built for how people find an electrician.

01

Emergency and planned work, split

After-hours call-outs run only when you can answer. Switchboards, EV chargers, lighting and solar have their own campaigns, so you can push the work with the best margin.

  • Separate budgets per job type
  • After-hours ads matched to your roster
  • DIY, apprenticeship and job-seeker searches blocked
02

Call tracking from day one

Every call from an ad and from your website is recorded with the keyword behind it. That's how we know which suburbs and jobs pay.

03

Google Business Profile and reviews

The map pack takes most local clicks. We set up service areas and categories, add real job photos, and build a review request into your job close-out.

04

Pages for the jobs you want

One page per service in the suburbs you cover, answering what homeowners ask first: how soon, how much, and are you licensed.

05

Licence details shown properly

In NSW, ads for electrical work, online ones included, must show the licensee's name, licence number and business phone. In Victoria, a registered electrical contractor's REC number must be on all advertisements. We check your state's rules before anything goes live.

Why us

What most agencies won't put in writing.

  • Our prices are published
  • We count calls, not clicks
  • You own everything
  • Licence rules checked

How it works

From a free audit to a phone that rings.

01

1. Free lead audit

Tell us your trade and suburbs. We show you who's bidding there, what clicks cost, and what we'd expect a call to cost. Usually within two working days.

02

2. Tracking first

Calls from your ads and your website are tracked before we spend a dollar of your budget.

03

3. Launch where you work

Campaigns go live in your suburbs, for the jobs you want, in the hours you can pick up.

04

4. Monthly report

Calls, cost per call and what we're changing next. Tell us which calls became jobs and we'll report on that too.

Pricing

The price is on the page.

Google Ads management is US$300 a month plus 15% of your ad spend. Setup is US$300, once. Ad spend starts at A$2,000 a month.

Ads + local SEO

Calls now, and a map listing that keeps working

Custom quoted after the audit

  • Everything in Google Ads
  • Google Business Profile and reviews
  • Service pages for the suburbs you cover
Get a proposal

Website

When the site is what's losing the call

Fixed quote after a free consultation

  • Built on WordPress
  • Click-to-call and a short quote form
  • Training at handover
Get a proposal

Our fees are billed in USD. Ad spend is paid to Google from your own account, in AUD. Google Ads has a 3-month minimum. You own the ad account, the tracking and all the data.

Free lead audit

See what an electrical call would cost you.

Tell us your suburbs and the jobs you want more of. We'll show you who's bidding, what clicks cost there, and what we'd expect a call to cost. Free, and no obligation.

Get my free lead audit

Questions people ask

How much does Google Ads management cost?

US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at A$2,000 a month and is paid to Google directly from your own account. There is a 3-month minimum.

What will a call cost me?

It depends on the job and suburb. The electrical contractor whose Google Ads we run in Singapore paid S$17.40 per call or enquiry in September 2026. Australian clicks cost more: Semrush estimates around US$11 a click for "electrician near me". The free lead audit shows what clicks cost in your suburbs before you spend anything.

Does my licence or REC number need to be in my ads?

In NSW, ads for electrical work, including online ads, must show the licensee's name, licence number and business phone number. In Victoria, Energy Safe Victoria requires your REC number on all advertisements. Other states have their own rules. We check yours before anything goes live. This isn't legal advice.

Are you based in Australia?

No. We're a team of 8 in Singapore. Sydney is two to three hours ahead of us, so calls run from late morning to late afternoon Sydney time on weekdays, with weekend slots too. Everything else happens by email and in your monthly report.

Do you run Google Local Services Ads?

Not in Australia. Google doesn't list Australia among the countries where Local Services Ads run. We use search ads, your Google Business Profile and local SEO instead.

Who owns the ad account?

You do. The Google Ads account and your Google Business Profile are set up in your business's name, and we're added as users.

Free, no obligation

Get your free electrical lead audit

Tell us the suburbs you cover and the jobs you want more of. We'll show you who's bidding there, what clicks cost, and what we'd expect a call to cost you.

Or book a 20-minute call
Get a free lead audit