Services / Builder Marketing
Google Ads and local SEO for Australian builders and renovators, tracked to enquiries you can quote. Fees are on the page: a one-off US$300 setup, then US$300 a month plus 15% of ad spend, with a minimum ad spend of A$2,000 a month. Start with a free lead audit for your area.
Australia · Builders and renovators
A builder doesn't need 50 enquiries a month. You need the five that fit your budget range, your area and your schedule. We run Google Ads and local SEO that filter for those, and we report on enquiries you'd actually quote.
We're a Singapore team of 8. Calls run late morning to late afternoon Sydney time on weekdays, with weekend slots too.
What your customers search
Cheap clicks can still waste your week if every enquiry is a A$5k job you don't do. So the ads and the form screen for job type, budget and suburb before your phone rings. Semrush, Australian database, October 2026. CPC is Semrush's estimate in USD.
| Searches a month | Avg. CPC (USD) | |
|---|---|---|
| builders near me | 4,400 | US$5.41 |
| home builders | 3,600 | US$2.51 |
| renovation builders | 1,000 | US$5.94 |
Google Ads results
These are Singapore home-services accounts we run, including a hacking and demolition contractor: S$3.5k in ad spend, 224 conversions, S$15.61 each. A conversion is a phone call or a WhatsApp enquiry from the ad. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These are Singapore accounts. Australian clicks cost more, so your cost per call will be higher. But the method doesn't change: tracking goes in first, then every dollar is judged by the calls it brings.
| Spend | Conversions | Cost per conversion | Avg. CPC | |
|---|---|---|---|---|
| Hacking and demolition contractor | S$3.5k | 224 | S$15.61 | S$3.32 |
| Plumbing company | S$4.51k | 201 | S$22.44 | S$5.67 |
| Electrical contractor | S$5.36k | 308 | S$17.40 | S$6.37 |
| Cleaning company | S$4.85k | 312 | S$15.55 | S$6.14 |
| All four | About S$18.2k | About 1,045 | About S$17.40 |
What we do
Extensions, renovations, knockdown rebuilds and new homes get their own campaigns, so you can push the work you want and switch off what you're booked out on.
Project type, rough budget, suburb and timing, asked up front. You see who's worth a site visit before you call back.
Homeowners want to see work like theirs. We build pages around your real projects, with photos, scope and the suburb, so they rank and convert.
Reviews carry a lot of weight on a big purchase. We set up your profile properly and a review request at handover.
In NSW, ads for residential building work, online ones included, must show the licensee's name, licence number and business phone. In Queensland, QBCC licensees must show their licensed name, licence number and that they're licensed under the QBCC Act. We check your state's rules before anything goes live.
Why us
How it works
Tell us your trade and suburbs. We show you who's bidding there, what clicks cost, and what we'd expect a call to cost. Usually within two working days.
Calls from your ads and your website are tracked before we spend a dollar of your budget.
Campaigns go live in your suburbs, for the jobs you want, in the hours you can pick up.
Calls, cost per call and what we're changing next. Tell us which calls became jobs and we'll report on that too.
Pricing
Google Ads management is US$300 a month plus 15% of your ad spend. Setup is US$300, once. Ad spend starts at A$2,000 a month.
Calls from search, fast
US$300 /month + 15% of ad spend
Calls now, and a map listing that keeps working
Custom quoted after the audit
When the site is what's losing the call
Fixed quote after a free consultation
Our fees are billed in USD. Ad spend is paid to Google from your own account, in AUD. Google Ads has a 3-month minimum. You own the ad account, the tracking and all the data.
Free lead audit
Tell us your areas and the projects you want more of. We'll show you who's bidding, what clicks cost there, and what we'd expect a good enquiry to cost. Free, and no obligation.
Get my free lead auditGuides
US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at A$2,000 a month and is paid to Google directly from your own account. There is a 3-month minimum.
Yes. Most of the trades businesses we work with are owner-run. The free audit tells you whether Google Ads makes sense at your size before you commit.
Three ways. We block searches from DIYers, renters and job seekers. Ads say what you build and where. And the enquiry form we build for your site asks for project type, budget and suburb before it reaches you.
In NSW, ads for residential building work, including online ads, must show the licensee's name, licence number and business phone number. In Queensland, QBCC licensees must show their licensed name and licence number, and state they're licensed under the QBCC Act. Other states have their own rules. We check yours before anything goes live. This isn't legal advice.
No. We're a team of 8 in Singapore. Sydney is two to three hours ahead of us, so calls run from late morning to late afternoon Sydney time on weekdays, with weekend slots too. Everything else happens by email and in your monthly report.
You do. The Google Ads account and your Google Business Profile are set up in your business's name, and we're added as users.
Free, no obligation
Tell us the areas you build in and the jobs you want more of. We'll show you who's bidding, what clicks cost, and what we'd expect a qualified enquiry to cost you.