Blogs
Notes on search, ads and building websites that earn their keep — written for Singapore business owners, not for other marketers.
Latest · 9 Oct 2026
SEO packages and prices in Australia (published prices, 2026)
Australian agencies that publish SEO prices charge from about A$500 a month for local SEO in one city, and A$1,100 to A$8,000 a month for broader programmes. Here are the published prices,…
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Google Ads cost per lead in Singapore: real numbers from four home-services accounts
Across four Singapore home-services accounts we run, a Google Ads lead cost between S$15.55 and S$22.44 in September 2026. About S$17.44 on average, from S$18,220 of…
9 Oct 2026
What Google Ads clicks cost in Perth (2026 figures by trade)
In October 2026, Semrush put the average Google Ads click in Perth at about US$11 for plumbers and electricians, US$8.10 for roofing and US$4.13 for builders.…
8 Oct 2026
Hiring a Google Ads agency outside Australia: what to check
An offshore Google Ads agency can work, if it passes the same checks as a local one. Account ownership, response times, GST, contracts and cost-per-call reporting,…
8 Oct 2026
What Google Ads management costs in Australia (published prices, 2026)
Australian agencies that publish their prices charge about A$330 to A$1,100 a month for small-business Google Ads management, and A$1,500 to A$6,000 for bigger packages, plus…
8 Oct 2026
Licence numbers in tradie ads: the rules in WA, NSW, QLD and VIC
WA, NSW, QLD and VIC all require some tradies to show a licence or registration number in their ads. Here's what each regulator says, with links…
8 Oct 2026
Google Ads vs Facebook Ads in Singapore: Which Should You Start With?
Google Ads captures people already searching. Meta Ads reaches people who aren't. Here's how Singapore businesses should choose, judge lead quality and split a test budget.
8 Oct 2026
SEO vs Google Ads in Singapore: Which Should Your Business Start With?
SEO or Google Ads? How each works in Singapore, what clicks really cost, how long results take, and a simple table showing which to start with…
8 Oct 2026
How Much Does Google Ads Cost in Singapore? CPC by Industry
Real cost-per-click data for 27 Singapore keywords, how Google decides what you pay, how daily budgets work, and how to set a starting budget.
8 Oct 2026
Local SEO in Singapore: how SMEs get into the Google map pack
How Singapore SMEs get into Google's map pack: Business Profile set-up, categories, reviews, NAP consistency, real location pages, and how AI answers choose local businesses.
8 Oct 2026
Google Ads vs Facebook Ads in Singapore: Which Should You Start With?
Google Ads captures people already searching. Meta Ads reaches people who aren't. Here's how Singapore businesses should choose, judge lead quality and split a test budget.
8 Oct 2026
SEO vs Google Ads in Singapore: Which Should Your Business Start With?
SEO or Google Ads? How each works in Singapore, what clicks really cost, how long results take, and a simple table showing which to start with…
8 Oct 2026
How Much Does Google Ads Cost in Singapore? CPC by Industry
Real cost-per-click data for 27 Singapore keywords, how Google decides what you pay, how daily budgets work, and how to set a starting budget.
8 Oct 2026
Local SEO in Singapore: how SMEs get into the Google map pack
How Singapore SMEs get into Google's map pack: Business Profile set-up, categories, reviews, NAP consistency, real location pages, and how AI answers choose local businesses.
8 Oct 2026