Industries articles
Marketing guides for regulated and high-value industries: clinics, med spas, dentists, law firms and accountants, including the advertising rules each one works under.
Can you advertise Botox in the UK? The rules for aesthetic clinics
No. Botox is a prescription-only medicine, and UK law and the CAP Code ban advertising it to the public.
26 Sep 2026
Ahpra advertising guidelines for cosmetic clinics, explained
Australian cosmetic clinics advertise under three layers of rules. Section 133 of the National Law bans testimonials, misleading claims and unstated inducements.
26 Sep 2026
Dermatology SEO: how practices get found on Google and AI search
Dermatology SEO is about proving trust. Google holds medical content to its strictest standard, so the practices that rank have a page for every condition and…
26 Sep 2026