Services / Law Firm Marketing
SEO, GEO and Google Ads for law firms in the US, the UK and Australia. Practice-area pages, local SEO per office and ads tracked to signed clients, inside your bar or regulator's advertising rules.
International · US, UK, Australia
When someone needs a divorce lawyer or a probate solicitor, they search Google or ask ChatGPT who to call. The firms that show up get the consultation. We run the SEO, GEO and Google Ads that put your firm in both answers, and we measure it in signed clients, not clicks.
We're a Singapore team working for firms in the US, the UK and Australia. Every practice-area page goes to a named lawyer at your firm for sign-off before it's published.
Google Ads results
Four Singapore home-services businesses whose Google Ads we run. A conversion here is a phone call or a WhatsApp enquiry from the ad. Nothing softer counts. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These aren't law firms, and legal clicks cost more. The method carries over: tracking goes in first, so every dollar is judged by the calls it brings, not the clicks.
| Spend | Conversions | Cost per conversion | Avg. CPC | |
|---|---|---|---|---|
| Hacking and demolition contractor | S$3.5k | 224 | S$15.61 | S$3.32 |
| Plumbing company | S$4.51k | 201 | S$22.44 | S$5.67 |
| Electrical contractor | S$5.36k | 308 | S$17.40 | S$6.37 |
| Cleaning company | S$4.85k | 312 | S$15.55 | S$6.14 |
| All four | About S$18.2k | About 1,045 | About S$17.40 |
What we do
One page for each kind of matter you want more of. Each answers what a worried client actually asks: do I have a case, what happens first, how fees work, who handles it.
Most legal searches show the map pack first. Each office gets its own profile, its own page and a review routine that never touches client confidentiality.
Clients now ask ChatGPT, Perplexity and Google's AI Overviews which firm to call. We work on being one of the firms they name.
Every practice area gets its own campaign and budget. Calls are tracked, and retained matters are imported back so Google bids for clients, not form fills.
Your website is advertising. We write to ABA Model Rule 7.1 and your state bar, the SRA Code and Transparency Rules, or the Australian Solicitors' Conduct Rules, as they apply to you.
Enquiries, consultations and signed matters by practice area, every month, on a call at a time that suits you.
The rules we write within
A summary, not legal advice. Your own bar or regulator decides.
| US | England and Wales | Australia | |
|---|---|---|---|
| Who sets the rules | State bars, mostly based on the ABA Model Rules | Solicitors Regulation Authority | State law societies and Legal Services Commissioners |
| Core rule | No false or misleading communication (Rule 7.1) | Publicity must be accurate and not misleading (Code 8.8) | Not false, misleading or offensive (Rule 36.1) |
| On your website | Name and contact of a responsible lawyer or firm | Prices for listed services, complaints procedure, SRA badge | "Accredited specialist" only if accredited |
| Watch out for | Paying for recommendations | Personal injury referral fees | Queensland personal injury advertising limits |
Who we work with
How it works
We ask ChatGPT, Perplexity, Gemini and Google the questions your clients ask, like "best family lawyer in Leeds", and show you which firms get named.
The matters and offices worth winning first, with the search demand and click costs behind each one.
Pages, profiles, schema and ads, with every page signed off by a lawyer at your firm.
Enquiries, consultations and signed matters by practice area, not just rankings.
Pricing
SEO and GEO start from US$1,500 a month. Google Ads is US$300 a month plus 15% of your ad spend, with a one-off US$300 setup. You get a written proposal with a fixed scope after a free consultation.
One office, one or two practice areas
From US$1,500 /month
Competitive practice areas or cities
Custom quoted after audit
Alongside SEO, or on its own
US$300 /month + 15% of ad spend
Our fees are billed in USD. SEO and GEO have a 6-month minimum, Google Ads a 3-month minimum. Ad spend starts at the equivalent of A$1,000 a month and is paid to Google directly from your own account. You own every account and all the data.
Visibility check
Send us your firm, your city and the practice areas you want more of. We'll show you who ranks, who ChatGPT names, and what it would take to be one of them.
Request a visibility checkYes. We work with firms in the US, the UK and Australia. SEO and GEO start from US$1,500 a month with a 6-month minimum, billed in USD.
US$300 a month plus 15% of your monthly ad spend, and a one-off US$300 setup fee. Ad spend starts at the equivalent of A$1,000 a month and is paid to Google directly from your firm's own account. There is a 3-month minimum.
Yes, if every page is checked against your rules. We write to ABA Model Rule 7.1 and your state bar, the SRA Code and Transparency Rules, or the Australian Solicitors' Conduct Rules, and a named lawyer at your firm signs off every practice-area page before it's published.
Not yet published. Our proof comes from accounts in other sectors: four Singapore home-services Google Ads accounts averaged about S$17 per call or WhatsApp enquiry in September 2026, and My Father's Feet tripled its Google Ads conversions in three months.
By enquiries, consultations and signed matters per practice area. For Google Ads we import retained matters back into the account, so bidding works toward clients rather than form fills.
You do. Every account is set up in your firm's name, and we're added as users.
Profile and technical fixes can move within weeks. Practice-area pages in competitive cities usually take several months. Google Ads can bring enquiries in the first week.
Next step
Tell us where you are now. We’ll come back with what we’d do first, what it costs, and what we’d expect to see in 90 days.