Services / Aesthetic Clinic Marketing (UK)
SEO and GEO for aesthetic clinics in the UK. More consultations from Google and AI search, written inside the ASA's rules on Botox.
Aesthetic clinics · United Kingdom
UK clinics can't name Botox in public-facing promotion, and a lot of clinic marketing still does. We build treatment pages and search visibility around the concern and the consultation. So you rank, get recommended by AI search, and stay inside the ASA's rules.
We're a Singapore team. Most of our working day happens before your clinic opens. Every treatment page goes to your clinician for sign-off before it's published.
What we do
One page per concern and treatment, built around the consultation. Clear about who it suits, the risks and the recovery.
For 'near me' searches, the map pack decides who gets the call. Google ranks it on relevance, distance and prominence.
When a patient asks ChatGPT for a good clinic in their town, we want your name in the answer.
We write to the CAP Code and the ASA's guidance on botulinum toxin from the first draft, not as an afterthought.
Rankings, AI mentions and consultation enquiries by treatment, every month.
What you can and can’t say
The short version of the ASA's position. Our full guide covers the detail and the sources.
| Generally allowed | Not allowed | |
|---|---|---|
| Social media | Posts about the concern and booking a consultation | Naming Botox or botulinum toxin, or hashtags built on the product name |
| Your website | A passing mention of Botox as an option after consultation, and a price list | Promoting Botox by name to win bookings |
| Offers | Offers on non-prescription treatments, with clear terms | Discounts or deals on Botox |
| Wording | Frown lines, fine lines, consultation | Euphemisms like anti-wrinkle injections |
| Audience | Adults | Cosmetic ads aimed at under-18s, or media where they make up over 25% of the audience |
Signs
Pricing
Every plan starts from US$1,500 a month. Your written proposal sets the exact scope after a visibility check.
One location
From US$1,500 /month
One location in a competitive town
Custom quoted after audit
Groups and franchises
Custom quoted after audit
Prices in USD. Minimum engagement of 6 months. Third-party tools aren’t included.
Free AI visibility check
Tell us your town and your main treatments. We'll show you who ChatGPT, Perplexity and Google's AI Overviews name, and where you're missing.
Get my free checkNo. Botox is a prescription-only medicine, and UK law and the CAP Code ban advertising it to the public. You can promote consultations and talk about the concern, like frown lines, without naming the product.
No. The ASA treats it as an indirect way of advertising Botox. The same goes for 'wrinkle-relaxing injections' and hashtags built on the product name.
Yes, with care. Fillers aren't prescription-only medicines, but ads can't target under-18s, can't trivialise the procedure and can't overclaim results.
Profile and page fixes can move things within weeks. Competitive towns usually take a few months of steady work, which is why we ask for six.
Yes. Our med spa programme covers the US and Australia, with the same approach adapted to the rules in each market.
Next step
Tell us where you are now. We’ll come back with what we’d do first, what it costs, and what we’d expect to see in 90 days.