Industries articles

Marketing guides for regulated and high-value industries: clinics, med spas, dentists, law firms and accountants, including the advertising rules each one works under.

Google Ads cost per lead in Singapore: real numbers from four home-services accounts Across four Singapore home-services accounts we run, a Google Ads lead cost between S$15.55 and S$22.44 in September 2026. About S$17.44 on average, from S$18,220 of… 9 Oct 2026 Licence numbers in tradie ads: the rules in WA, NSW, QLD and VIC WA, NSW, QLD and VIC all require some tradies to show a licence or registration number in their ads. Here's what each regulator says, with links… 8 Oct 2026 Google Ads for dentists: campaigns, tracking and budget maths Google Ads works for dental practices when each treatment gets its own campaign, budget and landing page. Implants, clear aligners, emergency care and general dentistry attract… 1 Oct 2026 Google Ads for lawyers: structure, tracking and budget maths Google Ads works for law firms when each practice area gets its own campaign and budget, because clicks for personal injury can cost more than twenty… 1 Oct 2026 Medical SEO: how practices and clinics get found on Google and AI search Medical SEO is search optimisation for doctors, practices and clinics, and it's judged on trust. Google gives extra weight to experience, expertise and trust on health… 1 Oct 2026 SEO for accountants: how firms win clients from search SEO for accountants starts with the map pack and a complete Google Business Profile, because most people look for an accountant near them. Then build one… 1 Oct 2026 SEO for law firms: practice areas, local search and the rules SEO for law firms comes down to three things. Build one strong page for every practice area you want cases in. 1 Oct 2026 Dental SEO: how practices get more patients from search Dental SEO starts in the map pack. Most patients search for a dentist near them, so a complete Google Business Profile, a steady flow of genuine… 28 Sep 2026 Plastic surgery SEO: how practices win patients from Google and AI search Plastic surgery SEO is won on trust. The practices that rank have a detailed page for every procedure, a named board-certified surgeon behind every page, a… 28 Sep 2026 Med spa marketing ideas that bring in bookings The med spa marketing that fills a calendar is mostly unglamorous: a strong Google Business Profile, one page per treatment, a steady flow of genuine reviews,… 26 Sep 2026