Author: glenteo

Facebook lead ads: Instant Forms vs click-to-WhatsApp, and how to judge the leads Facebook lead ads collect enquiries inside Facebook and Instagram, either through an Instant Form or by opening a chat in WhatsApp, Messenger or Instagram Direct. Forms… 1 Oct 2026 → Google Ads for dentists: campaigns, tracking and budget maths Google Ads works for dental practices when each treatment gets its own campaign, budget and landing page. Implants, clear aligners, emergency care and general dentistry attract… 1 Oct 2026 → Google Ads for lawyers: structure, tracking and budget maths Google Ads works for law firms when each practice area gets its own campaign and budget, because clicks for personal injury can cost more than twenty… 1 Oct 2026 → How to rank in AI Overviews: what Google actually uses There's no separate ranking system to game for AI Overviews. Google says a page only needs to be indexed and eligible to show a snippet in… 1 Oct 2026 → LLM SEO: how to get your business into AI answers LLM SEO is the work of getting your business named and cited when people ask large language models like ChatGPT, Claude, Perplexity and Gemini for answers.… 1 Oct 2026 → llms.txt: what it is, who reads it, and whether you need one llms.txt is a Markdown file at the root of your site that gives AI tools a short summary of who you are and a curated list… 1 Oct 2026 → Local SEO for multiple locations: a setup that scales Local SEO for multiple locations means giving every branch its own verified Google Business Profile, its own genuinely useful location page and its own LocalBusiness schema,… 1 Oct 2026 → Medical SEO: how practices and clinics get found on Google and AI search Medical SEO is search optimisation for doctors, practices and clinics, and it's judged on trust. Google gives extra weight to experience, expertise and trust on health… 1 Oct 2026 → SEO for accountants: how firms win clients from search SEO for accountants starts with the map pack and a complete Google Business Profile, because most people look for an accountant near them. Then build one… 1 Oct 2026 → SEO for law firms: practice areas, local search and the rules SEO for law firms comes down to three things. Build one strong page for every practice area you want cases in. 1 Oct 2026 →