Services / Law Firm Marketing (Australia)
SEO, GEO and Google Ads for Australian law firms, measured by consultations and retained matters and written within the Solicitors' Conduct Rules. SEO and GEO start from US$1,500 a month. Google Ads is US$300 a month plus 15% of ad spend, with a one-off US$300 setup.
Australia · Law firms
People looking for a family lawyer, a conveyancer or a criminal lawyer start on Google, and more of them now ask ChatGPT. We make your firm the answer in both, and we measure it in consultations and retained matters, not traffic.
We're a Singapore team of 8. Calls run late morning to late afternoon Sydney time on weekdays, with weekend slots too.
What your customers search
Each practice area is its own market, with its own clicks and its own rules. So each gets its own pages, campaigns and budget. Semrush, Australian database, October 2026. CPC is Semrush's estimate in USD.
| Searches a month | Avg. CPC (USD) | |
|---|---|---|
| conveyancing | 8,100 | US$7.10 |
| family lawyer | 4,400 | US$8.36 |
| divorce lawyer | 3,600 | US$7.69 |
| personal injury lawyer | 3,600 | US$21.40 |
| employment lawyer | 2,900 | US$7.26 |
| criminal lawyer | 1,900 | US$11.16 |
| wills and estates lawyer | 1,000 | US$3.43 |
What we do
One strong page per practice area and city, answering what clients ask before they call: what it costs, how long it takes, and what happens first.
ChatGPT, Perplexity and Google's AI Overviews name a handful of firms per question. We structure your pages and profiles so yours is one of them, and we track it monthly.
Campaigns by practice area. Calls and forms are tracked, and retained matters are imported back into Google Ads, so bidding works toward clients, not form fills.
A named lawyer at your firm approves every practice-area page and ad before it goes live.
The rules we write within
This isn't legal advice. Your firm's sign-off is final.
| What it means for your marketing | |
|---|---|
| Australian Solicitors' Conduct Rules, rule 36 | No advertising that is false, misleading, deceptive or offensive |
| Specialist claims | No "specialist" wording unless the lawyer holds that accreditation |
| Personal injury (Queensland) | The Personal Injuries Proceedings Act 2002 restricts how personal injury services are advertised |
| Your state's regulator | Checked for the states your firm practises in |
Google Ads results
We don't have a published Australian law firm case study yet. This is our Google Ads work for four Singapore service businesses. A conversion is a phone call or a WhatsApp enquiry from the ad. Figures in SGD, 1 to 30 September 2026, from each account's Google Ads dashboard. These are Singapore accounts. Australian clicks cost more, so your cost per call will be higher. But the method doesn't change: tracking goes in first, then every dollar is judged by the calls it brings.
| Spend | Conversions | Cost per conversion | Avg. CPC | |
|---|---|---|---|---|
| Hacking and demolition contractor | S$3.5k | 224 | S$15.61 | S$3.32 |
| Plumbing company | S$4.51k | 201 | S$22.44 | S$5.67 |
| Electrical contractor | S$5.36k | 308 | S$17.40 | S$6.37 |
| Cleaning company | S$4.85k | 312 | S$15.55 | S$6.14 |
| All four | About S$18.2k | About 1,045 | About S$17.40 |
Pricing
SEO and GEO start from US$1,500 a month. Google Ads is US$300 a month plus 15% of your ad spend, with a one-off US$300 setup. You get a written proposal with a fixed scope after the free audit.
One office, one or two practice areas
From US$1,500 /month
Competitive practice areas or several offices
Custom quoted after the audit
Alongside SEO, or on its own
US$300 /month + 15% of ad spend
Our fees are billed in USD. SEO and GEO have a 6-month minimum, Google Ads a 3-month minimum. Ad spend starts at A$2,000 a month and is paid to Google directly from your firm's own account. You own every account and all the data.
Free firm audit
Send your website, city and top practice areas. We'll come back with who ranks, who AI tools recommend, and what clicks cost. Free, and no obligation.
Get my free firm auditGuides
SEO and GEO start from US$1,500 a month with a 6-month minimum. Google Ads is US$300 a month plus 15% of your ad spend, a one-off US$300 setup, and a 3-month minimum. Ad spend starts at A$2,000 a month and is paid to Google from your firm's own account.
Yes, if every page is checked against them. We write to rule 36 of the Australian Solicitors' Conduct Rules and your state's requirements, and a named lawyer at your firm signs off every practice-area page and ad before it's published.
It depends on the state. Queensland's Personal Injuries Proceedings Act 2002 restricts how personal injury services are advertised. We check the rules for each state you practise in before planning anything. This isn't legal advice.
Not yet published. Our proof comes from other sectors: four Singapore service businesses whose Google Ads we run averaged about S$17 per call or WhatsApp enquiry in September 2026.
By enquiries, consultations and retained matters per practice area. For Google Ads we import retained matters back into the account, so bidding works toward clients rather than form fills.
No. We're a team of 8 in Singapore. Sydney is two to three hours ahead of us, so calls run from late morning to late afternoon Sydney time on weekdays, with weekend slots too.
Free, no obligation
Send your website, your city and the practice areas you want more of. We'll show you who ranks, who ChatGPT and Google's AI Overviews recommend, and what clicks cost in your area.