Arché Academy | SimplyGJ

Arché Academy is a Singapore tuition centre for PSLE, O-Level and A-Level students, run by our founder Glen Teo. We run its SEO, GEO and ads with our own money. It's where we prove what we then sell.

The result

Arché Academy is our own tuition centre, so we run on it the same SEO and GEO playbook we sell. Between June and September 2026, clicks from Google rose from 34 a month to 663 in the first 25 days of September. Average position improved from 37.1 to 10.5.

Monthly clicks from Google Search. Source: Google Search Console.

Line chart of Arché Academy's average Google position improving from 67.5 in June 2025 to 10.5 in September 2026 — Average position in Google, weighted by impressions. Lower is better. Source: Google Search Console.

What we built

Guides that answer exactly what parents search for: PSLE 2027 dates, secondary school cut-off points, O-Level to JC and poly admission, and PSLE English vocabulary. Each one opens with a short, direct answer, then the detail. That’s the format both Google and AI tools lift from.

It works. In the four weeks to 27 September 2026, the PSLE 2027 dates guide alone earned 220 clicks at an average position of 4. The PSLE English vocabulary guide earned 128 at position 4.7.

Showing up in AI answers

AI tools now send Arché real visitors. Google Analytics counted 1 visit from AI assistants in June 2026 and 28 in September. Over the 90 days to 27 September, ChatGPT alone sent 41 sessions that led to 4 key events on the site.

Bar chart of visits to Arché Academy from AI assistants: 1 in June, 1 in July, 17 in August and 28 in September 2026 — Sessions Google Analytics 4 classes as AI Assistant. Source: Google Analytics 4.

Meta Ads: what a lead actually cost

We run Arché’s Meta Ads with our own money too. Two campaigns, two jobs. One collects enquiries through a lead form. The other starts a chat.

Campaign	Spent	Result	Cost per result
Lead form	S$573.96	26 form leads	S$22.08 per lead
Messaging	S$42.78	18 messaging conversations	S$2.38 per conversation
Total	S$616.74

The messaging number looks cheaper. But a conversation isn’t a lead. Some chats are a quick question about fees and go no further. So the two costs aren’t directly comparable. What matters is how many of each turn into paying students.

Meta Ads Manager, lifetime results to 1 October 2026, in SGD.

Why it matters for clients

We test on our own business first, with our own money. When we recommend answer-first pages or a GEO programme, it’s because we’ve watched it move the numbers on a site we own.

Figures from Google Search Console and Google Analytics 4 for archeacademy.com.sg. September 2026 figures cover part of the month.