Creating a high-impact e-commerce experience for a boutique wine brand.
Delicate Wine is a Singapore-based online wine retailer specializing in curated selections from France, Italy, Spain, and the US. They offer everything from everyday bottles to rare vintages, organized by type, region, and price point. With a focus on helping customers find wines with "taste, story, and soul," they also provide educational content through their blog and host wine tasting events.
Client:
Delicate Wine
Responsibility:
Website Maintenance Partner
Year:
2025
Services:
Website Copywriting, Content Maintenance
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We provide ongoing copywriting and content maintenance for Delicate Wine's e-commerce site, like creating SEO blog content for their “Sip & Learn” section. Our work maintains consistent brand voice across the site while supporting their marketing calendar with fresh content for holiday campaigns, featured collections, and educational articles that position them as a trusted wine authority in Singapore.
