Building a flavorful and wellness-driven web experience for a premium protein brand
Protelicious is a gourmet functional food brand producing high-quality whey protein powders and protein-rich ice cream. Founded in Hong Kong and operating across North America, France, and Singapore, they needed a website refresh to match their premium positioning. Their existing site had performance issues including slow loading times, bugs, and poor maintenance that undermined their brand credibility.
Client:
Protelicious
Responsibility:
Website Development Partner
Year:
2025
Services:
Website Development, Animation Implementation, Performance Optimization
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We revamped Protelicious's website by implementing their Figma designs with custom animations that brought their gourmet positioning to life. Beyond design execution, we debugged the existing codebase and resolved loading issues that were affecting user experience. The technical overhaul improved site performance while the animations created visual polish that aligned with their premium product quality. The result is a responsive, fast-loading site that properly reflects their science-backed, gourmet approach to functional foods.
